Renting is the New Black 

These are the outfits we rented from The Fitzroy for our branding shoot!

We’ve all been there, pulling out your old and reliable little black dress, yet again. You hope that it is simple enough that no one will notice you wore it at the last party. You bought it for its versatility, but now you are becoming a fashion bore. 

You will especially relate to this if you are trying to improve your sustainability and reduce your fast fashion habits. It’s hard to find pieces you love wearing again and again, particularly if there are going to be photos, making it hard to re-wear your beloved outfit. If you are anything like us, you want to be bold and wear outfits that make a statement, but you are worried you will never re-wear it. 

Introducing our favourite Canadian dress rental company: The Fitzroy. Whether you are looking for an outfit to wear to an engagement photoshoot, an outfit to be a guest at an upcoming wedding, or are even looking for a wedding gown, The Fitzroy has you covered. When you walk into the Toronto west-end industrial style building, you are immediately greeted by passionate and helpful staff to assist you in finding the size and style you are looking for. 

There are 100s of beautiful gowns, hanging in all shapes, colours, sizes, and styles. There are handbags, gloves, earrings, and other accessories available to compose the perfect look. Each dress rents for about $100-$150 CAD, so you can browse freely, without worrying about breaking the bank. 

When you rent a dress, you are distributing the fast fashion industry. Each gown gets 100s of wears, and is very well taken care of by the Fitzroy staff. Many high-end and special event gowns would typically be worn once or twice if bought by an individual. Plus, you save money spendings hundreds, if not thousands of dollars, on a dress you only wear once!